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SMART and SWOT Framework - Coggle Diagram
SMART and SWOT Framework
Specific
Clearly defines the objective
Measurable
Include metrics to track success
Achievable
Ensure the goal is realistic based on available resources, budget and market conditions
Relevant
The goal should support the company's overall business strategy
Time-bound
Set a deadline
SWOT
Strength
Strengths are the internal advantages that give a business a competitive edge.
Weaknesses
Weaknesses are internal factors that may limit a business's performance or competitiveness.
Opportunities
Opportunities are external factors that a business can take advantage of to grow or improve.
Threats
Threats are external factors that could negatively affect the business.