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MAKING HEADLINES - Coggle Diagram
MAKING HEADLINES
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THE PRESS OFFICE
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it works to make the brand appear in newspapers, on TV, or on social media to get visibility
tspeaks mainly with journalists, stylists, and fashion editors. It also talks to VIPs, influencers, and content creators.
large companies, the press office is divided into specialized groups
Corporate Press Office
takes care of relationships with journalists who write text articles about the brand's history or interviews
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