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HK startups, Screenshot 2026-06-23 at 9.54.36 PM - Coggle Diagram
HK startups
prices
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New plant parents, small potted succulents
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Balcony herb/flower growers, regular users
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Multiple plants, rooftop small gardens
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Plant shop resellers, community garden groups
OKARA (Soy Bean Pulp)
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Ingredients: Veggies, Flour, raw Okara
Nutrition: Plant based protein, Fiber, carbs, fats
Like the cookie dough idea, but with different raw products
Market: Families who cannot afford expensive food in HK/vegans/Workers who need a lot of energy/fuel.
Our Problem
-There are few major problems that we identified as a major problem that causes climate change in the agriculture sector in HK.
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Ideas
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Lepironia Articulata
Natural Straws we can use, its hollow and can be made straws石龍芻 THIS IS A INDUSTRY MICROFACTORY IDEA
Upcycling food waste.
-Coffee grounds, egg shells, banana peels can all be turned into a natural fertlizer
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Profit
Get it through the profit margin between the raw products and the finished product, as we get the raw okara for free, we are able to negate most of the raw material prices and the gain more money.
Solution
RAW OKARA DOUGH
How it works
- Source Raw okara from soy bean factories or soy product manufactures for free/low price, offering to reuse and upcycle food waste into edible products. We can convince the companies through our identity (ISF students working on an school project) or we can source them from other local breakfast shops that makes handmade soy milk.
- Clean and mix the raw okara with flour, vegetables (carrots, green onions, etc.) and seasoning (salt, pepper, chilli powder based on the region of the customer's taste.)
- Put the finished mixed dough into a sustainable and aesthetically pleasing bag and make sure its sealed/vacumed properly to not rot.
- After the customer has the received the product, they only need to gradually add water into the dough and mix it well, then dividing it into portions of their own likings and fry it in oil.
Potential products
1.Okara dough
-This dough is easy to make, as you just have to mix in basic ingredients, it acts as a quick cooking solution
2.Okara protein bar
-For athletes, since it contains protein and amino acides.
HARD TO MAKE
3.Okara impossible meat
-For vegan markets, HARD TO MAKE
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(customer discovery)
Customer pyramid:
1 Decision maker-> The one making the FINAL decision, Could be economic buyer
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