Please enable JavaScript.
Coggle requires JavaScript to display documents.
External Environment - Coggle Diagram
External Environment
PEST(EL)
Social
Technological
Economic
Ecological (Environmental)
Political
5 Forces Model by Michael Porter
Threat of New Entrance
Threat of Substitute Products/Services
Bargaining Power of Suppliers
Bargaining Power of Buyers
Rivalry Amongst Competitors
Micro-Environment
Includes all stakeholders that directly interact with and affect the company
Macro-Environment
Includes broader external fields and conditions that might also affect the firm
Industry
A group of firms producing essentially the same product/services. Focus is supply
Market
A group of customers who buy similar products. Focus is Demand
Sector
A broad industry group/group of markets, especially in the public sector (e.g. health sector)