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6 MONTH PLAN, Marketing isn't just about making things look good.…
6 MONTH PLAN
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MARKETING
How
Cost of Branding RM8,000/month such as On-ground Event cost, Achievement Event, marketing material cost and etc
Arrangement 2 times/week for department meeting to ensure members' knowledge of handling backend website blog and Meta aligned
Meta & Google Advertising Budget RM2,000/month
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AI Tool Usage to speed up work & budgeting RM500/month (such as Google AI RM100/month [Gemini 3 Pro, Nano Banana Pro, Notebook LM(Video)],
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What
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Campaign planning for ProCRM, ProSales, ProFix, SERO-AI®, AI Digital Transformation Training
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When
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Within 30 days
Audit workflow, content and product materials
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Set brief template, content calendar and KPI tracker
Where
Government Portal - MySTI, MERANTI, MDEC
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TECHNICAL, IMPLEMENTATION & CS
Manoj & Chuah
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PRODUCT STRATEGY
Chuah
WHAT
Current Situation
Many products
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Pilot (Enhanced Product)
Old ProCRM
Maintenance and keep stable, until new ProCRM launch
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Outdated
ProBuilder
No new investment, until new client
Technology moving very fast, with limited R&D, struggle to keep pace with the evolution of technology for every product
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