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Business Confectionary Overall - Coggle Diagram
Business Confectionary Overall
Confectionary industry
Oligopoly = dominated by a few brands
heavy competition
dynamic = new trends emerge from social media...
emotional branding via nostalgia
experience growth - 73% sales are grab and go - brand loyalty very important
rise in healthier options and seasonality
appeal to the design mix
Growth
objectives of growth
economies of scale
power over suppliers by being a big buyer and able to negotiate deals
market power over customers by having more and popular options
increased market share and brand recognition
increased profitability
problems of growth
coordination issues
cash flow shortages
quality might suffer due to lack of control
Mergers and takeovers
reasons for
market share and new markets
technology
specialized workers
access to intellectual property such as patents
improved distribution, horizontal intergration
ethics
fair wages and working conditions
environmental footprint
exploitation of labour and child labour reduced
waste disposal