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FASHION AS A PHENOMENON (3) - Coggle Diagram
FASHION AS A PHENOMENON
(3)
AS A
SELF-EXPERIENCE
Hermann Lotze:
The consciousness of the self extends into clothing.
The clothings generates: expansion, vitality, altered bodily awareness ---
The body becomes open and extended beyond itself
Eugen Fink:
Fashion as a fundamental expression of human existence.
The second lived body
: creation of a "second nature" for the individuals (awarness of ourself and change it to create a new one)
William James:
Clothes belongs to the
"material self"
.
They are fundamental to identity and emotional life.
SOCIAL AND EVOLUTIONARY MECHANISM
Herbert Spencer (Positivism)
Through fashion: imitation of higher social groups and functions
Results: social regulation, class distinction, collective adaptation
Fashion reflects the structure of society and evolves with it -- increasing differentation
GEORGE SIMMEL
Two opposing forces:
IMITATION:
Fashion as a need for social adaptation (sense of belonging to a group)
DIFFERENTATION:
Fashion as a response for individual distinction, uniqueness.
Fashion exist through
repetition
and
deviation
WALTER BENJAMIN
(TEMPORALITY, DEATH, FUTURE)
"Transience"
Body lifeless and styled for display: tension between vitality (humans) and artificiality (clothes)
"Future"
Fashion detects and express what is about to emerge (culturally, socially, politically)
"Madame Death"
Fashion as a process of
cyclical transformation
("nothing dies; all is transformed")
ROLAND BARTHES
(SEMIOTICS AND LANGUAGES) - How structures produce meanings
"Myths and Narratives"
Brand like Coco Chanel and A. Courrèges in contrast with their themes and aesthetic
"The Third Meaning"
Is an
excess of sense
: something affective, resistant to interpretation.
From only a communication to an experience for the consumer