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Marketing Strategies - Coggle Diagram
Marketing Strategies
Ethics
https://www.ordrepsy.qc.ca/documents/26707/550425/Guide+explicatif+concernant+le+code+de+d%C3%A9ontologie+des+psychologues+du+Qu%C3%A9bec.pdf/9738163e-0008-a4e8-75df-8a4f0b99f45d?t=1763392344505
Article 58: Overexageration - No promise
Article 59: Not a replacement for therapy
Article 61: Underline the importance that it is a generalized guidance and not individual
Article 5: Needs to be scientific literature
Article 7: No false promises - be transparent
Article 11: Conditions/Privacy Notice - Declaring confidentiality
Article 52: Reasonable Price - Ideally cheaper than therapy
Article 76: Scientific supported research
Article 53: Transparency on pricing + what's included
Article 55: Recipt from payment needs to be clear, for educational purposes only
Article 30: Do not pursuade or push sales on people
Article 34: Avoid afiliating marketing through other companies
Competitors/Inspiration
Coaching Platforms
Delivery Format
Topics Offered/Missing
Cost
Language Gaps
Interactive Learning Opportunities
User Experience
Engagement Strategies
ETSY
Needs
Accesibility
Limist + Boundaries
Demographic Access
Key Topics + Demand
Learning Needs
Target Audience
Population/Gender
Presentation
Colors Used
Format
Audience Engagement
Newsletters
Blogs
Infographics
Webinars
Design
logo
Account Creation?
Technology
Keeping Data safe
Using websites - in case it gets hacked