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ADEVERTISING - Coggle Diagram
ADEVERTISING
Method of production/service promotion:
AIMS
Build brand awarness and identity
Improve company's image
Increase market share
Boost procuct/service sales
THE STRATEGY
A.I.D.A.
Attention
Interest
Desire
Action
How to make a succesfull
adv campaign
:
Market research
Set the
budget
Decide a proper
theme
:
Graphics
Logo
Slogans
Jingles
Tone
Content
Selecting the media
Television
Press
Radio
Internet
Media scheduling
When?
Execute campaign
Analyse the feedback