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DEFINING DESIGN (3) - Coggle Diagram
DEFINING DESIGN (3)
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Designers work in practice but use the results to reflect on what they are doing and to orient the problem-solving process.
(Donald Schön)
In business, design is:
- A way of creating value in any organization
- The management of design projects is only one aspect of design management
- Is a people-centered, problem-solving process
Design is:
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A dynamic capability composed of:
- Design learning
- Design coordination
Design field includes: Graphics, Products, Interaction/Service, Sistemic/Organizational
(4 Design Orders)
VIEWING USERS
Design has always centered on people by understanding their needs, shaping their experiences, and solving their problems
The rise of digitalization, globalization, and social movements has transformed how people engage with design and, in turn, how designers perceive their role in the process.
COMPETENCE AREAS
ENVIRONMENTAL
- Design management is concerned in how, in what the business invest (factories, offices and retail shops, equipment ecc..)
INFORMATION
- Targeting audience with design of advertising, sales promotion and public relations materials; design for managers, employees and owners
PRODUCT
- Design add value besides the manifactures (product innovation, range, development and quality)
CORPORATE IDENTITY
- Linked to corporate strategy and shapes all aspects of the first three key categories of design.
PROCESS
- Facilitation and engagement between different disciplines, stakeholders and users themselves
4 DESIGN DOMAINS
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3.0: ORGANIZATIONAL & SOCIAL INNOVATION
- Design has a role of shaping organizations and social systems
- Use of design thinking to innovate processes, organizational structures, and even societal systems
- Creates a positive change
4.0: SYSTEMIC DESIGN
- Is addressed the intricate relationships between social, environmental, and economic systems
- Systemic change