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Media - Music Videos - Coggle Diagram
Media - Music Videos
Superheroes
Media Language
The diegetic bird song in the beginning connotes peace - which makes the audience feel more positive and hopeful
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Repeated use of low angle camera shots make Stormzy seem like an impressive, powerful role model to look up to
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Representation
"Young black King" creates powerful positive representations of ethnicity, age and gender - that black people are respectable and to be honoured
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Low angle camera shots of Stormzy presents him as a paternal, trustworthy figure and as a Proppian hero
Shows women in a traditionally domestic way (e.g. cooking and cleaning) but the fast paced editing connotes her hard work and busy life
The woman caring for an elderly figure may be encouraging young people to care for their elders and make them feel more included
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Helps to show the diversity of family life by including non traditional family units (e.g. mother and father)
Stormzy reading a book suggests he is educated and intellectual, subverting stereotypes of black people lacking an education
CONTEXT: Book he's reading is Noughts and Crosses, which was about racism and segregation + it cross promotes the BBC adaptation he feaured in
Policemen with angry facial expressions creates binary opposition between Black people and the police
CONTEXT: Reflects the 2020 context George Floyd suffocated at the hands of a police officer due to racism
Intertextual reference to Little Simz's hairstyle inspiring the young woman to express her hair freely connotes the importance of diverse representation to offer role models and feel relatable
Men are also represented as domestic and involved in childcare (e.g. grooming her daughter's hair), subverting stereotypes of men not looking after children and being the breadwinner for the family
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Audiences
Animation is an unconventional style for a music video, particularly in the rap genre
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Good As Hell
Media Language
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At the beginning the young lady is checking her watch, suggesting that she's bored which may relate with younger audiences
The montage of rehearsals of marching bands, choirs, etc create the idea that these separate ideas link to the homecoming at the end of the MV - which communicates to audiences that this music video takes place in an American setting
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The superimposed text of 'Southern University Baton Rouge, Louisiana', creates linguistic codes of the MV being largely focused on Black people as this University has a rich black history
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Lizzo directly addresses the audience by looking right into the camera, which is conventional for music videos and engages audiences
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Wide group shots of dancers supporting each other by doing each other's make up and wide shots of choirs singing in unison creates a sense of community, making the audience care more for the main characters
The branded bus with Lizzo's name on it suggests that she's important as she's only referred to by her first name, making the audience view her as popular
Representation
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Women are shown off in revealing costumes, which suggests the sexualisation of women, conforming to the male gaze and old-fashioned stereotypes of women having to look pretty
Girl focusing on her phone rather than getting changed, reflects the social and cultural contexts of social media and phones being seen as important to young people
Another dancer trying to comfort the girl represents young people as caring and suggests women are emotional
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teacher looking disappointed at one of the marchers represents adults in a more negative way, as putting pressure on young people
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the fact that the teacher is male portrays men as the Proppian villains and puts women in the roles of Proppian heroes, suggesting that this music video is for female / feminist audiences
Male students are very rowdy and the diegetic sounds of cheering make them appear confident, which conforms to the stereotypes of men being more laid back
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Lizzo wearing a revealing leotard serves as a countertype of plus sized women not revealing their clothes, which represents people of different body shapes
STORMZY - WEBSITE
Digital convergence through clickable links to Facebook, Instagram, Youtube, X, etc - which encourgaes interactivity between Stormzy and his fans
X - Champions his #MerkyFC project, which promotes career opportunities for 18-24 Black men and women
Youtube - features his whole music history with every previous release with their distinct style and aesthetic
Facebook - uses commodification to position Stormzy's brand identity - still images from Men's Health photoshoot objectify and sexualise Stormzy's macho physique for the female gaze and positions him as a role model for aspiring alpha males
TikTok includes informal portrait selfie videos that commodify Stormzy's brand beyond his star status and make him seem more relatable, attracting more audiences
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Pop-ups are used to interrupt the viewer experience and encourage them to sign up to a newsletter, which builds and maintains a direct relationship with audiences by sending curated updates to their inbox
Full Bleed Interactive embedded video of Stormzy and Raye's 'The Weekend' - which showcases a diverse range of ethnicities enjoying nights out - communicating to audiences that Stormzy is about representation and enjoying life
Streaming links on the 'Music' tab (e.g. Spotify, Apple Music, Deezer, etc), buying tickets for tour dates, purchasing Stormzy related merch, etc encourages interactivity
LIZZO - WEBSITES
Digitally convergent media links feature her other official sites (e.g. X, Instagram, TikTok, etc) - which help fans to form parasocial relationships that boost fan interactivity
Youtube - contains a legacy of music videos such as 'Truth Hurts', 'Good As Hell', 'About Damn Time', etc
TikTok - Over 25 million followers: uses the platform to respond directly to comments and user-generated content (e.g. doing duets with fans)
this encourages interactivity between fans and Lizzo, leading to the former forming parasocial relationships with Lizzo
Vlogging by showing her true, authentic self, creates relatability with the audience as they know they are not being lied to, building up trust and parasocial relationships between fans and Lizzo
Above-the-fold content promotes her new album 'MY FACE STILL HURTS FROM SMILING' which features an image of Lizzo giving out middle fingers
this highlights that her star persona and brand identity is based on being defiant and rebellious, preferring to show herself off as her unfiltered self rather than a role model
Website features a mailing list which entices fans to receive news and updates regarding Lizzo's music and merchandise, creating a direct relationship between Lizzo and her fans