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WhatsApp Pilot - Coggle Diagram
WhatsApp Pilot
A-B Scenarios
Donor segment defined
Testing Criteria defined
Lifetime value review
Existing Msgs Adjusted
New Msg Created
Marketing automation timeline
Communication / Sent
Donor segment defined
Requirements
Opt In setup
Welcome message/invite sent
Response message setup
Non-Delivered Handling setup
Project Docs
Project Description
Plan (Timeline)
Risks
KPIs
WhatsApp
Accounts purchased
WhatsApp requirements
Accounts Configured
Tracking System
Requirements (PBI)
Dashboard Configured
CRM integration (responses)
Project Close
Project Eval (KPI)
Data Gathered
Bench marking
Internal
External
Define campaigns for testing