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CSL - Coggle Diagram

- - - - Step 1 (Consumption): A pharmacy or clinic owner sees a Reel in their recommendations.
        
        Step 2 (Engagement): They follow the account and watch additional Reels and educational content.
        
        Step 3 (Visual Browsing – Highlights): They review Highlights featuring certificates, lab results, and production processes.
        
        Step 4 (Transition): They click through to WhatsApp (lead inquiry) or the Website (more information + contact form).
        
        Step 5 (Conversion): A lead is submitted and a manager reaches out.
  - - - “Decree 1138 in Simple Terms: What Your Pharmacy Can Do Now” (5–6 slides)
      - “5 Documents Every Flower Supplier Must Have — A Pharmacy Checklist”
      - “How to Identify High-Quality Cannabis Flower: A Buyer’s Guide”
      - “Common Mistakes Pharmacies Make When Working with Medical Cannabis”
      - “The CSL Journey: From Seed to Your Shelf” (process infographic)
      - How to legally sell cannabis flower, and collaborations with doctors and industry experts.
  - - - Person explains the company’s quality philosophy and production controls
      - “A Day at Our Production Facility” — guided tour by a team member
      - Answers to common partner questions (FAQ in talking-head format)
      - Interviews and collaborations with doctors or pharmacists discussing medical cannabis
    - - Series of posts about regulations and legal compliance
      - Myth-busting content about medical cannabis
      - How quality assurance works explained for B2B audiences
      - Trends in Colombia’s medical cannabis market
      - Expert collaborations: joint posts and live sessions with physicians and healthcare professionals.
- - - - MAIN IDEA HERE IS TO NAVIGATE PEOPLE TO OUR COMPANY'S PAGE AND AFTER THERE TO THE WEBSITE
  - - - Debunking myths about Colombian cannabis
      - Market trends: data, analysis, and forecasts
      - Joint posts with experts, physicians, and legal professionals
- - - - Email 2 (After 3 Days) — Follow-up"Have you had a chance to review the catalog? We can help you find the right products for your pharmacy." Address common barriers and offer a consultation. CTA: "Submit an Inquiry / Contact a Manager."
        
        Move the contact into the general weekly newsletter flow.
  - - - Value. Useful content, such as an article or industry analysis.
        Position CSL as an expert.
        
        Email 3 (After Another 3–4 Days) — Soft Bridge "If you are a pharmacy or clinic considering working with cannabis flower, here's how we can help." A soft introduction to the product offering and catalog. CTA: "Download the Catalog / Submit an Inquiry."
  - - - Email 2 (After 2–3 Days, if No Deal Has Been Closed) — Support "We've gathered answers to the most common questions from our partners FAQ. Help support the sales process and assist the manager in moving the lead forward.
- - - - Step 3 (Catalog): Clicks “Download Catalog”
        
        Submits their email → receives the catalog by email.
        
        The lead is captured instantly, entered into the CRM and email nurturing flow, and becomes available for the sales team to contact.
      - Step 4 (Trust): Reviews licenses and certifications, removing concerns about legality and compliance.
        
        Step 5 (Value): Explores the advantages, products, production process, and laboratory testing, building trust in the quality of the company and its products.
        
        Step 6 (Clarity): Reads the “How to Get Started” section and understands that the partnership process is straightforward and easy.
        
        Step 7 (Conversion): Submits an inquiry through the contact form or starts a conversation via WhatsApp
        
        For some reason bounce the website
        
        Follow-up with the Meta ADS
- - - - Submit an Inquiry
        
        Goes directly to contact block
      - Download Catalog
        
        Submits their email → receives the catalog by email.
        
        The lead is captured instantly, entered into the CRM and email nurturing flow, and becomes available for the sales team to contact.
      - Trust Immediately (Compliance Block). Licenses, current certification status/progress, and compliance with international standards.
        
        Solution / Why CSL. 3–4 advantages displayed in columns.
        
        Product. Flower, extracts, available formats, and specifications (cannabinoid profiles) — without pricing. Button: Submit an Inquiry (goes directly to the contact form). Top 3 products.
        
        Video section featuring production facilities, processes, and laboratory results. Demonstrate quality through visual proof.
        
        How to Start a Partnership. A visualized partnership process.
        
        Social Proof. Partners, media mentions, and collaborations with experts (articles). Partner logos (as they become available).
        
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