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3.1 objectives and strategy - Coggle Diagram
3.1 objectives and strategy
corporate objectives
aims
long term vision/goal
objectives
targets that help you get to an aim
strategy
medium to long term plans to reach objectives
tactics
day to day actions that form strategy
mission statement
turning an aim into inspring statement. may be aimed to employees, public facing or both
theories of corporate strategy
ansoffs matrix
product development
market development
market penetration - least risky
diversification- most risky
porters generic strategies (competitive advantage)
SWOT analysis
strenghts
opportunities
weaknesses
threats
strengths and weaknesses are internal, opportunities and threats are external
impact of external influences
political
economic
social
technological
legal
environmental
porters five forces
a series of external factors that effect how easy it is to b competitive in a market
rivalry amongst competitiors, how many|
threat of new entrants
threat of substitutes
