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ADVERTISING - Coggle Diagram
ADVERTISING
TYPES OF ADVERTISING MEDIA
TRADITIONAL MEDIA
TV
radio
newspapers
magazines
billboards
DIGITAL ADVERTISING
websites
banners
Google ads
YouTube ads
SOCIAL MEDIA ADVERTISING
Instagram ads
TikTok ads
Facebook ads
influencer marketing
INNOVATIVE ADVERTISING
guerrilla marketing
viral marketing
ADVERTISING OBJECTIVES
INFORM
explain product
give information
introduce new product
PERSUADE
convince customers to buy
compare with competitors
REMIND
keep product in customer’s mind
maintain loyalty
MISLEADING ADVERTISING
\= false/deceptive advertising
Examples:
fake discounts
false promises
hidden information
exaggerated results
CONTROL & REGULATION OF ADVERTISING
Rules:
advertising must be honest
protect consumers
protect children
respect privacy
no false information