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MARKETING - Coggle Diagram
MARKETING
OBJECTIVES
sales ↑
customers ↑
satisfaction
loyalty
brand awareness
advantage over competitors
Company studies:
market
customers
competitors
strengths / weaknesses
opportunities / threats
(direct)
surveys
interviews
questionnaires
focus groups
(existing info)
websites
reports
statistics
articles
PRIMARY RESEARCH
SECONDARY RESEARCH
STRATEGIC MARKETING PROCESS
1. SITUATION ANALYSIS
By:
age
gender
income
lifestyle
interests
2. MARKETING STRATEGY
MARKET SEGMENTATION
\= divide customers into groups