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DISTRIBUTION POLICY - Coggle Diagram

- - - - Conflict at the same channel level
      - Example:
        
        Store 1 vs Store 2
        
        Competition for customers
    - - Conflict between different channel levels
      - Example:
        
        Manufacturer vs Dealer
        
        Honda Vietnam case
    - - Conflict among multiple channels
      - Example:
        
        Shopping malls with strong promotions
        
        Retail stores with fewer discounts
  - - - Successive stages under single ownership
    - - Independent firms linked by contracts
      - Franchise organization
      - Manufacturer-sponsored retailer franchise
      - Manufacturer-sponsored wholesaler franchise
      - Service firm-sponsored retailer franchise
    - - Coordination through size and power
      - No common ownership
- - - - Raw material suppliers
      - Component suppliers
      - Financial providers
      - Information providers
      - Expertise providers
    - - Wholesalers
      - Retailers
      - Dealers
      - Agents
      - Final consumers
- - - - Number of customers
      - Geographic concentration
      - Order size
    - - Product value per unit
      - Perishable products
      - Bulky or heavy products
      - Technical complexity
    - - Services provided
      - Availability of intermediaries
      - Attitudes toward company policies
    - - Financial resources
      - Management capability
      - Distribution objectives
    - - Economic conditions
      - Legal environment
      - Technological changes
    - - Comparison with competitors’ channels
  - - - Wide product availability
      - Common consumer goods
      - Example: candy, toothpaste
    - - Limited number of intermediaries
      - Shopping goods
      - Example: televisions, home appliances
    - - Single intermediary in one area
      - Luxury products
      - Example: luxury automobiles
- - - - Organizing intermediaries
      - Coordinating product transfer
      - Transferring ownership from seller to buyer
    - - Interdependent organizations
      - Make products available
      - Serve consumers and business users
  - - - Reduce the number of transactions
      - Save time and costs
      - Increase distribution efficiency
      - Connect producers and consumers
    - - Information
        
        Collect market information
        
        Research customer needs
        
        Analyze marketing environment
      - Promotion
        
        Advertising
        
        Communication activities
        
        Persuasive promotion
      - Contact
        
        Find customers
        
        Build relationships
      - Matching
        
        Packaging
        
        Sorting
        
        Assembling
        
        Meeting customer needs
      - Negotiation
        
        Price agreements
        
        Terms of sale
        
        Transfer of ownership
      - Physical Distribution
        
        Transportation
        
        Storage
      - Financing
        
        Providing funds
        
        Supporting channel activities
      - Risk Taking
        
        Inventory risks
        
        Damage risks
        
        Market uncertainty