Please enable JavaScript.
Coggle requires JavaScript to display documents.
day in the life of a digital marketer. - Coggle Diagram
day in the life of a digital marketer.
Types of Digital Marketers
Social Media Manager
builds, executes, and oversees a brand's digital presence
£34,000 to £45,000 annually
tools: all-in-one schedulers, graphic design platforms, and AI assistants
SEO Specialist
optimize websites to rank higher on Search Engine Results Pages (SERPs) like Google
£24,000 to over £150,000 annually,
tools: Google Search Console, Ahrefs, and Screaming Frog
Content Creator (YouTuber, Blogger, Podcaster)
produces original, engaging material for digital platforms like YouTube, blogs, or social media
between £25,000 and £44,000 annually
Email Marketer
between £24,000 and £60,000 annually
designs, sends, and manages email campaigns to connect with audiences, build brand loyalty, and drive sales.
Mailchimp for ease of use, Brevo (formerly Sendinblue) for multi-channel campaigns, and Klaviyo for e-commerce
Influencer Marketing Specialist
:£35,000 to £50,000 per year
tools:Upfluence, CreatorIQ, and HypeAuditor
connects brands with social media creators.
Paid Advertising Specialist (Google Ads, Meta Ads)
creates, manages, and optimizes paid campaigns
median salary of roughly £45,000, with typical ranges spanning from £28,000 for junior roles to over £70,000 for senior positions.
campaign management, analytics, creative, and optimization tools