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Aquamarine- Addison Rae - Coggle Diagram

- - - - Complete my second year of college
      - Receive my predicted college grade- Distinction
      - Continue to improve in my Film Production skills, like editing and cinematography
    - - Begin to attend University in September
        
        Film Production BA (Hons) at the University of Portsmout
      - Complete one week of work placement within the media industry
    - - Work under a popular, local film studio as a senior editor
      - Begin freelancing or taking commissions for my work
  - - - Learn and practice new techniques, tools and effects that I am unfamiliar with, like the Object Matte Tool
      - Allows me to experiment with different styles and genres and further boost my creativity and ability to make creative decisions
      - Recap my existing After Effects skills from my previous projects.
  - - - Canon 200D Camera
        
        Recording high-quality footage
      - The Adobe Suite
        
        After Effects
        
        Advanced Editing Software
        
        Premiere Pro
        
        Conventional video editing software
        
        Audition
        
        Audio recording and editing software
        
        Animate
        
        Animation software
      - Canon 2000D Camera
    - - Experiment with a range of unique features like 3D and VFX
        
        Will help to improve and widen my skill range to help me become a Senior Editor later on
    - - Will give me the opportunity to explore a range of styles and concepts
        
        Allow me to improve upon my visual skills as well as my editing skills
- - - - Blue and white top
        
        Represents the ocean
        
        Visually creates a very soft feel for the video
      - Yellow
        
        Represent the beach and sand
        
        Create a positive feel due to its associations with happiness
    - - Wide leg or flared jeans
      - Short denim shorts
        
        Create the impression that it is very warm on set
        
        Appeals to a very feminine audience due to the style
  - - - Focus on storytelling through visuals
        
        More focus on engaging the viewer with fast shots, quick transition and flashing colours- constantly showing them something new and different
        
        Explaining key themes through colour and tone, like expressing positivity with warmer colours
        
        Overall, creates a deeper meaning for the audience and opens up viewer interpretation, which will make people want to talk about it and further boost the success rate of my video
  - - - Fits the theme of the song as it is referenced many times throughout
        
        "Swimming in the sea with the salt in my hair."
      - Creates a very positive and upbeat feel for the video
        
        Often associated with good memories, happiness and laughter
        
        Potential links to childhood and youth through enjoying the beach
    - - The visual contrast keeps the viewer watching as it subconsciously engages their brain
        
        Also similar to the original Aquamarine MV, with constant switching outdoor and indoor, light and dark etc
      - Experimentation with different shot compositions
        
        Dark VS Light
        
        Can represent the character leaving behind her past insecurities and stepping into the light, which is freedom and happiness
- - - - Keeps the audience engaged with the video through overwhelming them
    - - Create a diverse range of shots
        
        Unique feel keeps the audience engaged
  - - - Zoom in + zoom out
      - Cross Dissolves/ Fades
    - - "The World is my Oyster" - Oyster opening up
      - "Honey dive into me" - Jar of honey
      - "I'm dancing in my own reflection" - A mirror
  - - - Yellow
        
        Positive, upbeat feel
        
        Reflecting how the character feels after finally accepting herself
        
        Represents sun, sand, warmth, happiness
      - Blue
        
        Explores themes of freedom and stability
        
        Represents water, gemstones, sea life/animals
- - - - Canon 200D Camera
      - Tripod
    - - Computer
      - Adobe After Effects
  - - - Feels more authentic
      - Overall feels more cinematic
    - - Positive and upbeat atmosphere
      - Fits the summer/ beach theme
  - - - Poses
      - Dancing into the camera
      - Introduction Segment
    - - Focusing closer into one of the Mid shots
      - Lip Syncing
      - Focus on scenery
- - - - Suggesting a hard outer shell and a bright pearl on the inside.
        
        Represents feeling closed off from society because of her fears and insecurities
        
        Her true self revealing once she accepts herself, opening up to the world
      - Marine life
        
        Fits the theme of ocean, water and beach
    - - Themes of blue
        
        Negative emotions, sadness and self-repression
        
        Positive emotions, clarity, tranquillity, freedom
  - - - Doesn't fit in with modern expectations of music videos
      - Focus on themes that are not typically explored in this genre
        
        Brings attention to relevant topics that are not discussed as frequently or as often
- - - - Have likely known her during her social media era
        
        Long term supporters of her, meaning that they are likely open to any form of content surrounding her
        
        The beginning of her popularity
    - - Have either watched some of Addison Rae's music videos or have seen TikTok edits of her
  - - - Younger generation
        
        Likely have much more limited social media access and likely have not known her during her social media era
        
        More likely to resonate with more kid-friendly platforms like YouTube
    - - May potentially resonate with her music without necessarily knowing her
    - - Sombr
      - Billie Eilish
  - - - Similar age demographic to the secondary audience but much broader
    - - Use it for inspiration in their own videos
        
        May potentially be looking at exploring VFX and editing in the future
    - - May be interested in popular social media editors like CandaceVFX (Lauren)