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NCTV SOCIAL PLAN - Coggle Diagram
NCTV SOCIAL PLAN
FISHING VS REARING
FISHING
(Pulling out of the pond)
GOAL: Traffic to website
MEASUREMENT: Clicks to Sessions
Content Strategy
High Key Events Sermons
MINDSET:
Tasting
Receiving direction
ACTION:
CTA / Verb
Follow / Keeping up with us
OUTCOME:
Video views
Readers
Sign ups
Re-reading
REARING
(Building the stock)
GOAL: Engaging the pool / churning the stock
MEASUREMENT: Subscribers, Followers
Channels
TikTok
META
Instagram
Facebook
Content Strategy
Snippets / Bite size
Reminders
How Tos / Keys to..
GOAL: Filling the pond
MEASUREMENT: Reach, New Users
Channels
Meta
Facebook
Instagram
TikTok
Content Strategy
Sharing verses
Sharing revelations / Testimonies
Challenges / Doubts
Mirror Search Phase 3 Problem / Active solution seeking
MINDSET:
Intrigue
Contextual following / Alignment
ACTION:
Paying attention
Following us / Keeping up with us
OUTCOME:
Watch + CTA
Read + CTA
Sharing