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What are the opportunities and dilemmas of the rise of influencers giving…
What are the opportunities and dilemmas of the rise of influencers giving advice for their followers?
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Credibility of advisers
Opportunities
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building audience's trust through their fame and popularity (especially celebrities) (SKH: influencers)
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Dilemmas
building audience's trust through their fame and popularity (especially celebrities) (SKH: audience)
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Monetisation
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Dilemmas
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highly influential people can spread misinformation about healthcare to sell their product -> viewers may perform unsafe health practices
Stakeholder: Government
they can use influencers to spread public advice (health, education, safety,...)
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