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Media and sponsorship in sports - Coggle Diagram
Media and sponsorship in sports
Performers
Positives
Become role models
Free equipment & clothes
More club money
Better coaches
Better facilities
Paid to wear brands
Increased wages
Negatives
More pressure to win
Lack of privacy
Negative behavior highlighted
Scandal
Increased expectations
Change time
Playing more or at different intervals
Controlling sponsors
High expectations
TIme out of training for press calls e.g
Answer to the media
Spectators
Positives
Increased coverage
Better quality, 4K/5K
Sporting story lines
Better play
Better stadia
Negatives
Event timings change
Expensive
Increase ticket prices
Merchandise becomes more expensive
Limited food and drink access at the stadia
Sport
Positives
More money
Sport more public
Sport is forced to modernizes
Becomes global
Negatives
Loss of tradition
Sport is turned into entertainment
Negative stories published
PEDs
Rule changes
Linked to unhealthy things
Macdonalds, alcohol sponsors
Officials
Positives
Better training
Full time/ professional
More technology to support umpires
Negatives
Poor decisions highlighted
Increased pressure
Financial implications
Loss of control
Job loss
Sponsor
Positives
Increased brand awareness
Increased profit (return on investe
Product linked to health and linked to winning
Negatives
No guarantee
Profit?
Winning?
Devince