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Deliver a 5-minute presentation about the relative importance of Taika…
Deliver a 5-minute presentation about the relative importance of Taika Waititi’s star appeal in the “marketing mix” (see Kerrigan 2017, 75-91) of Thor: Ragnorok (2017), JoJo Rabbit (2019) and the second season of Our Flag Means Death (2023).
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thor: ragnorok
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sigificant lack of waititi's name - large focus on the characters and actors - stacked character poster focusing on the characters rather than the story
star appeal is focused on the other actors rather than director due to these lack of names - even though in the film not credited on poster
themes being more lighthearted and comedic juxtaposing with thors previous dark nature - allowing for waititi's comedic persona to shine through
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jojo rabbit (2019)
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less known actors, making him more recognisable
existing fan audience of waititi is welcomed with familiarilty of the indie genre - similar styles to hunt for the wilderpeople (2016) and boy (2010)
star appeal as an actor - can be both director and actor - even if to play a controversial character like hitler - sharing his comedic persona
Expectations are set by “previous directorial style or association with a particular genre” – unique to tatiti due to range of medias, high, low, big, small etc.
our flag means death
link with theory - the producer in such cases can sometimes act as a cultural cue in transferring cultural capital gained through previous roles as director or actor.”
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poster with him easily identifiable, covering half of the page - lack of cast and crew names on poster - bringing an existing audience for season two - compared to the first season which had a vast amount of characters with him in the back
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no mention of directors or famous actors in trailer - only david jenkins and taika waititi - conveying the importance of his star appeal
‘big-budget, mass appeal films’, the star may be the actor, whereas for smaller films the director or producer may ‘play a similar role to that attributed to the actors as stars’ - playing both and all of those roles
marketing mix
Kerrigan, Finola. 2017. “The Film Marketing Mix.” In Film Marketing. 2nd rev. ed. Abingdon: Routledge. 75-91.
task
compare and contrast Taika Watiti's star appeal in the marketing of the three to other elements: creative team, actors, script/genre/franchise/topic, age classification and release strategy