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FY26 SY store summary, BP Structure, Maintain HRB business, FY26…

- - - - Trust (sustainability? service?) / smart & personalized solution / affordability
    - - Interaction Shopping experience
      - Range
  - - - Refine the price-quality ladder for MCC with relevant solutions aligned with gradually decreasing consumer budget
      - 加大 exposure targeting key families' products which with low price.
      - Omni awareness: low-price perception
    - - ‌Emphasize that IKEA products offer material safety and instant gratification in omni channel, enabling customers with partially renovation needs feel more at ease.
      - Omni awareness: trusted build
      - solution focus young target group
    - - People
        
        Develop one common training plan in commercial team focus on storage and organize to remove the pain points of consumers regarding home storage.
      - Through range presentation media delivery IKEA HF knowledge to consumer in omni channel to create their HF interest.
        
        knowledge room setting in SR
        
        Showcase media in MH
      - Omni awareness: Life at home expertise