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Design Thinking - Coggle Diagram
Design Thinking
Definition
A tool that helps you get an overview of complex (design) tasks
Mindset
Process
Becomes similar to a Methodology
Just like doing a research
Toolbox
Canvasses
Tricks
Principles
User-centered
Who is your user?
It becomes interesting when you can define different personas
Co-creative
Sequencing
There's phases but also the option to move backwards
Evidencing
Looking for proof/research in what you do
User discovery
Hollistic
Practical application
Business
Adventure Coaching
5 phases
Empathy
Asking good questions
Listening
Don't just look for solutions
Be open to what if
Iteration
Human centered
It's easier if you work for a community that you're part of yourself
Different models
Start with what people say
Do use
Know feel dreamm
Observation
Also can show you things your user is unaware of
Generative sessions
Type of knowledge
tacit (unspoken)
latent (not in use)
:star: freshen it up
Observe as if you know nothing yet
New pain points can be much more interesting to iterate with
Empathize with different TGs
Eventually form an insight of what people deeply care about
Define
Human centered
Reframing
Service of elderly on the Tram
Redesigning the interface
Seeing different angles and choosing your own narrative
Ideate
Creating many ideas
Prototype
Hands-on approach
Gets tested with the actual users
It's not linear :unlock:
Waking up
Pain Points
Bed is too comfortable
Not well rested yet
Why don't we wake up naturally with a lot of energy?
Bad sleep
Artificial house
Aha moment
It's okay to work out ideas that you aren't sure yet are going to function well
Target group iteration
Promotion talks
Pricing
"Prototypes are not meant to validate ideas, but to explore them."
If you already know the TG you might feel like you can skip the empathy phase
I already know what it feels like