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Fresh Fruit Into Traceable Drink: Who is the target market?, Radio house…
Fresh Fruit Into Traceable Drink: Who is the target market?
Decision Maker
Parents
Childrend
Farmer
Local Markets
The User (the women in 30s)
Influences the rest of the social circle
Husband
Boy friend
Children
Friends
Geographic location
Around producers
Around University
Who wants organic drinks?
Uni Studets
Uni Staff
60% women
Ages
18-40
Primarily 30s
How?
Why?
Beauty reasons
Better skin
Health reasons
Organic foods
Lectueres
How to reach them?
WhatsApp Platform
Facebook Platform
Uni Website
Around the uni
Uni radio House
Concvince them?
2 more items...
What emotion does she get from this?
Pride
In her community
Showing off to her friends and family
Feel Good about buying a healthy product
Supports the community
Students
Part time
Full-time
40% Men
Whats the story of why/whatthey are buying?
Radio house reaches entirety of the univiversity