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(Criteria for thinking about markets, User, Decision maker, Funder) -…
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User
Buyer Persona - Amy Hannah Smith, 18 Years old, England, UK, Marketing Degree, Part-time work as a barista at a local cafe
Lives alone, basic cooking skills, wants to learn more, family recipes, watches cooking and baking videos on YouTube, multicultural friend group
Weekly budget - £60, not interested in eating out, vegetarian, non-dairy, Lidl/Aldi
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Decision maker
Owner / Founder — final say on strategy, spending, direction
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