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Chapter 10: How Can We Respond to the Cultural Impacts of Globalisation? -…
Chapter 10: How Can We Respond to the Cultural Impacts of Globalisation?
Popular and Consumer Culture
Pop Culture: Music, Kpop, Kdrama
Music: Kpop
Pop icon - Taylor Swift, Justin Bieber
Moves/dramas: Squid game, Avatar
Ethnic Culture: Korean, American
Influence
American: Fast food (McDonald's, Starbucks, MOS Burger)
Korean: Hallyu (Korean Wave) (beauty products, K-dramas, food, K-pop)
Countries: Korea, America
Lifestyle
People's daily routines and lifestyles changes due to different preferences of countries influence
Dilutuion
People learn Korean
Local cultures may absorb some foreign influences and incorporate elements of their own cultures to create new cultural products that reflect the local identity
Evolve
People may adopt values and beliefs of other culture
Shared Identity
Learn more about the country and able to relate with one another through shared experience and identities.
Responses:
Countries:
Products that are deemed offensive to the moral and religious values and beliefs of the local community
Values and Beliefs
e.g. Banning of Swedish band's live concert in Singapore.
To protect their local culture, values and beliefs.
e.g. France limiting 40% of TV programmes and 35% of songs played on radio stations must be in French
e.g. China limiting the import of foreign movies and control of release dates
Individuals:
Individuals and communities may choose to actively consume foreign cultural products and embrace the ideas, values and beliefs they promote
Ideas, Values and Beliefs
e.g. Hollywood film 'Braveheart' led to a 300% increase in tourist visits to Scotland.
e.g. Netflix 'To All the Boys I've Loved Before' caused a rise in interest in Yakult, a drink in Japan featured in show.
Spread
MNCs encourage the spread of entertainment, food and beverages, and fashion
MNCs
Provide greater exposure
Technology
Technological advancements
Spread cultures easily
Social, Political, Economic Reasons
Social:
Media and technology influence
Individual's use of products, fashion and technology
Political:
Spread of Western cultures, becoming the "global" standard
Increasing competition in domestic markets as there are easier access to foreign companies
Economic:
MNCs (like McDonald's) expand globally
Easy access to goods on the internet, encouraging people to buy other country's goods online
Evolve:
Adapt traditional practices to preserve them
Blending tradition and modern influences
Ideas, Values Beliefs