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Media - Coggle Diagram

- - - - close up to persons face
      - characters face reveals their feelings
      - Extream close - up (ECU)
        
        lager and seen in more detail
        
        used to draw attention or show product in use
    - - person from chest upwards
      - replicates how we would see them in real life
    - - shows person/group/location in whole
      - establish information or create meaning
    - - low
        
        low → high
        
        object/character seem larger
        
        extream = worm's eye view
      - high
        
        high → low
        
        characters/object seem smaller
        
        extream = birds eye view
  - - - coming together of p
    - - place of everthing on the screen
    - - avalible across a wide range of different medias
    - - passive
        
        do not engage with media
        
        accept message that is given (preferred reading)
      - active
        
        engages with media
        
        challenges messages
    - - masterhead (name)
      - puff
      - cover/sell lines
        
        information about the articles
      - ancorage text
        
        information abouth the main image
      - typography
- - - - patriotism
        
        national landmark
      - needle as big hand
        
        times ticking to get jabs
    - - national treasures
        
        big ben
        
        Gary Lincker
      - Union Jack in heart
      - army
        
        helping country
    - - low level words
        
        easier to understand
        
        aimed at a low demographic with low vocablary
      - 'YOU'
        
        bold
        
        direct adress
    - - red white blue
        
        patriotic
      - black and gold vacine
        
        precious
      - sun logo in union Jack
        
        the sun is patriotic
    - - covid
      - brexit
    - - supports Boris Johnson
      - supports Brexit
    - - more pictures
      - lower vocabulary
      - lower demographic
  - - - left wing
      - Funny shorts + wolly hat
      - ridiculous hand position
      - not capable of running a country
      - body langauge = joke
    - - serif font
        
        posh typography
        
        aimed at a higher demographic
        
        serious
      - politics = upper class
    - - "accuses"
        
        who is telling the truth
        
        unproffesion
        
        conflict within conservitives
      - "party"
        
        fun/socilising
        
        covid lockdown
      - "We"
        
        most target audience work in of
      - "Warhol + Wine
        
        ABC1 demographic
        
        appeals to target audience
    - - covid resitriction
      - party
      - Ukraine and Russia war threatoned
    - - smaller pictures
      - more writting
      - higher vocabulary
      - higher demographic
- - - - had to ration
      - people wanted luxary
    - - patriarchal society
      - chooses between 2 ladies
      - man at the centre
    - - 'delicious delimma'
        
        either about girls or choclates
        
        both would be appealing to male audience
        
        'delicious' make the girls more desirable
    - - girls dressed as cholcolates
        
        more desirable
        
        girls are tasty
        
        dresses = steryotypical clothes for women
        
        choose between girls and choclates
      - man in suit
        
        upper class
        
        luxary product
    - - colour scheme
        
        gold, purple and blue
        
        connotes wealth and luxary
      - man in a sui
    - - choclate tastes good
      - choclate attracts pretty girls
        
        desirable for male audiecnes
      - woman are manipulating man to get a choclate
    - - looking down at choclate suggests they want one
      - gold frame
        
        connotes wealth
        
        reinforces it as a luxary product
    - - suggests they all want one
  - - - mainly men
      - steryotype that women should look pretty at all time
        
        sweaty ruins makeup
      - other adverts shows people with big muscles
        
        makes women feel bad about themself
        
        discourages women from going out of fear
      - subvert steryotype that only men go to the gym
    - - subverts sterotype
        
        women should look pretty at all times
        
        negitive dominant ideology
      - make females more comfatable to sweat
        
        they are not the only one
    - - 'sweating like a pig'
        
        villain
        
        females would be scared of
      - 'feeling like a fox'
        
        hero
        
        shows exercise is fun and exciting
        
        even if you are sweating
    - - facial express
        
        smiling
        
        having fun
      - not worrying about her appearance
    - - warm and positive environment
- - - - colours
        
        black,white,orange and gold
        
        luxary
        
        masculine
      - Masterhead
        
        brand identity
        
        luxary(gold)
        
        top left
        
        sterling ahead of masterhead
        
        he is more important
    - - "Guardian angle"
        
        anchored to main image of Sterling
        
        portays Sterling as the hero
        
        role model
        
        Black British footballers
        
        against rasisum
    - - Masulinity
        
        bare chest
        
        tattoos
        
        dark colours
        
        abbs
        
        body language
        
        direct adress
        
        stance
      - wealth
        
        black leather trousours
        
        jewlery
      - religion
        
        wings
        
        crucifix
    - - under-represented on magazine front covers
        
        racism
      - Anti racism protests
        
        BLM protests
      - GQ
        
        releases quarterly
        
        luxary
  - - - facial expression
        
        direct adress
        
        confident
        
        red lipstick
        
        matches background
        
        confident
      - hand gesture
        
        hands softly toching
        
        calm and releaxed
        
        delicot, feminine and humble
      - mid shot
        
        shows confidence
        
        draws attention to her face
    - - draws attention to her face
        
        blends in with the background
        
        clothes cover her
      - Hijab
        
        identiy and background
        
        muslim
    - - not much Jewelry
        
        not overpowing culture
        
        does not think that she is privliged
      - feminin
    - - emotive language
        
        'extordanery'
      - rule of three
        
        'survivor, actavist, ledgend
        
        reinforces reputation for social justice
    - - red
      - bravery and confidence
- - - - orginally, the archers was established to educate farmers
      - hope that food production would increase
      - a show to communicate important information to farmers
    - - orginally made for farmer
      - Rob + Helen domestic abuse story line
    - - domestic abuse storyline
      - audience eavesdrops on priviate convistation
        
        feels more real
    - - ABC1 demographic
      - gives audience education
        
        appeal to a higher demographic
        
        seek knowledge and information
      - BBC radio 4
        
        aimed at higher demographic
    - - funded by government/ TV licences
      - Charter
        
        educate
        
        farming
        
        domestic abuse
        
        represent everyone in UK
        
        wide range of characters
        
        represents diverse sexualities, ethnicities, ages, abilities, classes
    - - entitainment
        
        articles
        
        focused on archers rather than real life
        
        episodes
      - education
        
        list of characters
        
        articles
      - social interaction
        
        links to social media
- - - - examples
        
        Marvel
        
        Star Wars
        
        NBA
      - keeps the game fresh
      - attract new audiences
      - keep Fortnite in the news
      - star appeal
        
        examples
        
        Harry Kane
        
        Drake
        
        Travis Scott
        
        attracts fans
    - - same product on different platforms
      - examples
        
        xbox
        
        playstation
        
        PC
        
        nintendo switch
      - crossplay/cross-platform
      - player can play with there friends
    - - cartoon like graphic
        
        advoids realism
        
        blood
        
        graphics
        
        attracts a younger aude
    - - epic games
        
        created by Tim Sweeny
        
        in parents house
        
        now worth $32 billion
      - own unreal engine
        
        software to create video games
    - - GaaS game
        
        game as a service
        
        free too play
        
        release new content over time
        
        encourages more people to play
        
        more accesible
      - In-game purchases
        
        buy items in the game
        
        Micro-tansaction
        
        buying something in the game for a small amount of money
        
        examples
        
        season pass
        
        V-bucks
        
        in game currency
        
        can be used to buy skins and cosmetics
    - - given a 12 rating
    - - FOMO
        
        fear of missing out
        
        skins and events
      - Personal identiy
        
        express yourself
- - - - no time to die
        
        James Bond
        
        main character
        
        biggest character
        
        facing away from the audience
        
        mystery
        
        enigma code
        
        patriarchy/male gaze
        
        evidence for the male gaze
        
        paloma's spilit dress
        
        males are the 2 biggest in posture
        
        James Bond + Lyutsfer
        
        males are still in charge
        
        evidence against male gaze
        
        nomi + paloma
        
        women are powerful
      - man with the golden gun
        
        James Bond
        
        Main character
        
        he is the biggest
        
        in the middle
        
        direct adress
        
        confident
        
        serious
        
        body language
        
        serious
        
        serious facial expression
        
        Mary
        
        revealive costume
        
        bikin
        
        exagrates beauty
        
        colourful costume = good
        
        trying to protect bond
        
        Andrea
        
        revealive costume
        
        bikin
        
        exagrates beauty
        
        dark costume = bad
        
        written codes
        
        star appeal
        
        roger moore
        
        James Bond 007 suggests part of a franchies
        
        bullet say 007
        
        targeting James Bond
        
        setting/prop
        
        explosion
        
        action movie
        
        energy crisis in 1970
        
        gun pointed at James bond
        
        colours
        
        red
        
        love
        
        blood and death
        
        gold
        
        wealth