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UngaSmart - Coggle Diagram
UngaSmart
Kadogo Community, referred to the customers who purchase in small packs
Farmers
Health Conscious
Environmental Friendly wise
Small scale farmers
Low income earners
Demographic
Rural
Urban
Needs
Family
Middle income earners
Low income earners
Persona
Working-class mums
Stay at home mums
Female
Geography
Nairobi