The feeling of live, unmediated reality that tv produces for audiences isn’t as transparent as many may think. It’s actually the opposite. BECAUSE its live, its heavily mediated. There is much more critical attention to detail when it comes to selection, editing, framing, commercial breaks, and everything in between
But because it’s live, it feels close to reality
“For Marshall McLuhan the medium is the message, the channel being so dominant that it overwhelms any specific 'content' it might carry” (Peters 268)
The fact that something appears live, let alone on TV, gives it a level of credibility that the same info delivered verbally or written would not have. Both the medium and the one controlling it influence perception of what is deemed to be true