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Measuring performance - Coggle Diagram
Measuring performance
Profit
Revenue- minus costs
Return on investment
Short term focused
Sales
Volume
Volume and revenue
Compare against profit
Gross margin
PRICE OF GOODS MINUS COST OF GOODS SOLDS
Does not always reflect what customers are willing to pay.
Brand awareness
Market share
Relative to a company’s competitors
Number of new products
Relative price
Products price in relation to the products average price for its category.
Customer dissatisfaction
Customer satisfaction
Distribution availability
Availability ratio
Brand equity
‘the monetary value of the psychological goodwill which the brand has created over time’
Brand recognition
Spontaneous brand awareness
Evoked set
Brand consumption
Customer Equity
The sum of lifetime values for all the firms customers across all the brands
Use short and long term measures