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E&M revsion resource - Coggle Diagram
E&M revsion resource
purpose of market research
gather data to understand customer needs, reduce risks and inform decision making as well as to spot oportunities and segment your audience.
primary research methods
surveys
interviews
focus groups
observation
experiments
secondary research methods
competitior survey
internal records
gorvernmet / industry reports
internet research
support for enterprise
governmet funding / grants
council enterpise centres
business angels
family / friends
banks
solicitors