Please enable JavaScript.
Coggle requires JavaScript to display documents.
Focus Groups & Data Collection - Coggle Diagram
Focus Groups & Data Collection
Purpose of Focus Groups
Share and compare ideas
Understand social & cultural norms
Explore sensitive topics
See how people talk about issues
Group Size & Structure
5–10 participants per group
3–5 groups per category (strata)
Group Composition
Avoid power differences
Similar vs different participants
Strangers vs acquaintances
Experts vs novices
Group based on key characteristics
Data Collection
Discussion Guide
Plan questions before
Structured but flexible
Question Structure
8–12 questions (fewer is better)
5–10 minutes per question
Question Sequence
Opening (facts, easy questions)
Introductory (start interaction)
Transition (link ideas)
Key questions (main focus)
Ending questions
Question Design
Open-ended questions
Clear and simple language
Encourage experiences & thinking
❌ Avoid “why” questions
❌ Avoid giving examples
Moderator Skills
Good listening skills
Strong observation
Guide and control discussion
Stay neutral (no personal opinions)
Respect participants
Be active (not just writing notes)