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Chapter 10 how can we respond to cultural impacts of globalisation -…
Chapter 10 how can we respond to cultural impacts of globalisation
impacts on local culture
The dilution of local cultures may eventually lead to some of these cultures being forgotten over time. The rich meanings and ways of life connected with these cultures may also be lost.
As younger generations grow up under the cultural influences of globalisation, they may face difficulties relating to older generations who may be more deeply rooted in local and ethnic cultures. Vice versa, older generations may not have the same appreciation for the popular and consumer culture that appeals to the younger generations.
Local cultures may absorb some foreign influences and incorporate elements of their own cultures to create new cultural products that reflect the local identity.
Globalisation can also offer opportunities to enable the spread of local cultures overseas, such as through the use of digital tools and social media.
Local cultures are thus not always lost when confronted with cultural globalisation. Instead,they may continue to evolve and change gradually.
ethnic culture
Pure culture does not exist. As a result of globalisation different cultures have influenced one another. Ehtnic culture may evolve over time. Due to peoples action choices or influence from other countries (globalisation)
Ethnic culture is commonly understood in terms of customs and traditions of different ethnic groups.
A key characteristic of ethnic culture is that a "pure" culture does not exist because globalisation has led to different cultures influencing one another over time.
Another key characteristic is that ethnic culture may evolve over time because of people's actions, choices or influences from other countries.
popular consumer culture
Popular and consumer culture can be observed in entertainment, food and fashion.
It is a relatively recent creation.
It influences people's behaviour and preferences as consumers.
There are commonalities in people's consumption of popular and consumer culture and people's engagement in their ethnic culture.
how it spreads
Globalisation has led to the spread of popular and consumer culture across the world.
American and Korean influences can be observed in people’s entertainment choices, food and fashion.
The spread of popular and consumer culture can enrich people’s lives by exposing them to new products and novel ideas, thereby offering them more lifestyle choices.
When people in different parts of the world listen to the same music or watch the same movies, eat the same food and wear the same fashion, they may be able to better relate to one another through their shared experiences and identities.
responses by countries ( reject)
Example of Banning: IMDA Banned Swedish band’s live concert in Singapore
The band was initially not allowed to refer to religion or use religious symbols/ritualistic acts in their performance.
Following an online petition, MHA expressed concern that the band promoted violence, hateful sentiments and religiously offensive content. IMDA eventually cancelled the concert. Countries ban foreign cultural performances to protect their local culture, values and beliefs.
Example of Limiting: France and China
In France, 40% of TV programmes and 35% of songs played on radio stations must be in French. However, French radio stations are struggling to compete with Spotify which offers popular American music and French artistes are producing more songs in English as they attempt to enter the global market.
In China, there are policies limiting the import of foreign movies and control of release dates. Foreign films can only be distributed in China throughChinese state-owned cinema businesses. 83% of movies in China are locally produced while foreign movies only make up 15%.
South Korean diplomats in India performed a cover of award-winning Indian song ‘Naatu Naatu’ to celebrate 50 years of diplomatic ties between Korea and India and to show that as Korean culture gets more popular in India, it also sends the message that South Koreans also love Indian culture.
embrace
As Korean pop culture continues to gain massive and rapid fame in Japan, it has also received backlash from some locals. Some of this backlash stems from concerns over how Korean influences threaten or dilute Japanese culture and cultural businesses.
As a result, some Japanese do not buy Korean products because they are made in Korea. Major Japanese websites that promote Korean culture have also seen dramatic declines in the number of visitors.
responses by individualls
reject
Embrace
responses by individ
Individuals and communities may choose to actively consume foreign cultural products and embrace the ideas, values and beliefs they promote.Their acceptance of foreign cultural products can be observed in the way they respond to countries and businesses.
The award-winning Hollywood film ‘Braveheart’ led to a 300% increase in tourist visits to the National Wallace Monument in Scotland after it was released.
The teen comedy on Netflix ‘To All the Boys I’ve Loved Before’ caused a rise in interest in Yakult, a drink from Japan that was featured in the show.