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Mixed media (Print and online): - Coggle Diagram
Mixed media (Print and online):
target audience
teenagers 13-18
instagram
tiktok
snapchat
interest
trends
influencers
aesthetics
issues
peer pressure
online validation
fear of missing out
problems
addiction
endless scrolling
losing track of time
just 5 minutes more
mental health
Anxiety
low self steemed
depression linked to comparison
social comparison
perfect life
filters vs reality
influencers culture
time management
procrastination
less sleep
ignoring real life
digital identity
fake vs real self
pressure to look perfect
online persona
campaign message
“Use social media, don’t let it use you”
Balance online & real life
Be real, not perfect
Take breaks / digital detox
billboard poster ideas
visual ideas
Phone casting a shadow over a person
Person split in half (real vs filtered)
Likes replacing a person’s face
Someone trapped inside a phone
slogans
“Scroll less. Live more.”
“Your life isn’t a highlight reel.”
“Don’t compare your behind-the-scenes”
“Are you in control or is your phone?”
design elements
Dark vs bright contrast
Glitch effects (to show distortion)
Bold typography
Minimal text (impactful)
video reel ideas
concepts
Before vs after social media use
“Expectation vs reality”
A day controlled by notifications
Person turning into their “online self”
story ideas
Teen scrolling → gets overwhelmed → disconnects → happier
Likes appearing on screen → becoming addictive
Notifications interrupting real-life moments
Style
fast cuts
POV Shots
text overlays
trending audio but meaningful twist
style and inspiration
inspired by
constant scrolling
Influencer lifestyle
Aesthetic culture
visual tone
Relatable (not preachy)
Realistic situations
Emotional impact
tools and resources
Photoshop / Canva (posters)
CapCut / Premiere Pro (videos)
Smartphone camera
Actors (friends)
research
mental health
social media usage
real user behaviour
surveys
goals and purpose
raise awareness
make teens reflect
encourage behaviour change
create relatable content