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TOPIC 5. PERSUASIVE COMMUNICATION - Coggle Diagram
TOPIC 5.
PERSUASIVE COMMUNICATION
Persuasion in Social
Messages must be strategically structured to persuade the masses
Communicators must present arguments clearly and
anticipate audience reactions
Key factors: exposure, attention, and comprehension
Persuasion in Information
Rational (logic, deduction, induction, analogy)
Emotional (using feelings and impressions)
Subliminal (unconscious influences)
Techniques
Emotion-based persuasion (feelings to influence)
Argumentation (structured reasoning)
Message clarity (concise and impactful communication)
Language use (accessible and engaging wording)
Non-verbal communication
Attitude projection (confidence and enthusiasm)
Logic-based persuasion (structured and rational arguments)
Infotainment
Mix of informative and entertainment content
used to attract audiences
Increases engagement, reduce journalistic
quality by prioritizing spectacle over depth
High-quality content should be prioritized to ensure well-
founded, well-documented, and contextualized reporting
Definition
involves using communication to influence
behavior, attitudes, and opinions
relies on emotions more than rationality
transparency, credibility, and emotional connection play
crucial roles in persuasive communication
Interpersonal Persuasion
Effective persuasion between individuals relies
on four types of attraction:
Physical magnetism
Intellectual magnetism
Emotional magnetism
Moral magnetism