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GDC 554 MARKETING - Coggle Diagram

- - - - Innovation
    - - Honda - Sporty ads
  - - - Toyota - Safety campaigns
- - - - Budget travellers
      - Students, young adults
  - - - Business travellers
      - Families , company
    - - -Focus on brand storytelling
        -Emotional & national identity
- - - - Gardenia → TV ads, consistent branding
  - - - Massimo → Discounts, supermarket promos
- - - - Tagline: “Just Do It”
      - Focus: performance and nspiration
      - Strong emotional storytelling