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I, DANIEL BLAKE - MEDIA INDUSTRIES - Coggle Diagram
I, DANIEL BLAKE - MEDIA INDUSTRIES
product context
- is an independent social realist film directed by Ken Loach
- a UK/French co-production, it received funding from the BFI and BBC films
- it became Loach's largest growing film at the box office (over $8 million), was highly critically acclaimed and generated much debate due to the contemporary social and political issues addressed in the film
- was exhibited at many film festivals, won the Palme d'Or at Cannes, and was nominated for many awards including several BAFTAS
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economic factors + their significance, including commercial and not-for-profit public funding, to media industries and their products
- economic factors including funding are extremely significant to this independent British co-production
- the funding bodies are the BFI (through national lottery funding) and the BBC
the processes of production, distribution and circulation and the impact of digitally convergent platforms
- is a low-budget social realist film, funded by the BFI and BBC
- iy was filmed largely on location (hospital, job centre etc), features lesser known actors and does not rely on special effects
- the I,Daniel Blake website includes links to social media and the trailer offers a hashtag. - #idanielblake - suggesting links with twitter, but it is worth considering the ways in which the marketing might be more likely to be consumed in more traditional ways
- might an assume dolder audience be more likely to see the trailer at the cinema and less likely to search for it on the internet?
- the film was exhibited at various film festivals and received a theatrical release in Britain and various other countries
- it was later released on digital download and DVD/Blu-ray
how media organisations maintain, including through marketing, varieties of audiences nationally and globally
- the marketing materials establish the status and reputation of film - positive critical comments on the poster, reference to the Palme d'or award in the trailer etc
- the genre (British social realist film) and director Ken Loach are important factors in maintaining an audience
- he has a long history of directing work in the genre and unlike some film genres which have been impacted by technical developments and special effects, might this genre be particular in its tendency to resit change?
there are specific and distinct potential audiences that the film is attempting to target through its marketing:
- the trailer references the BBC, BFI and the Palme d'Or - might suggest as assumed education and level of media literacy in the target audience
- the trailer explores specific governmental policy which also may suggest audiences will have an awareness of political and social issues in the UK
- the only specific 'star' identified in the trailer using intertitles is the director, Ken loach
- his work whilst having broad appeal, sits firmly within the niche of social realism and candidates may discuss the extent to which the fans of his work are pre-sold based on his name alone
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