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LBOL - MEDIA LANGAUGE, REPRESENTATION, CONTEXTS - Coggle Diagram

- - - - CLOTHING
        
        the clothing of the young people in the MV is relatable to the young audience and carries cultural connotations
        
        Grennan wears clothing which signifies the music genre and draws attention to him as the artist - includes jewellery and knitwear that act as a motif to aid self-promotion
        
        he wears a range of outfits in the music video; they are the same whether he is performing or is part of the narrative, signifying his close involvement with the story
        
        the clothing of the gang members is more stereotypical and so recognisable to audiences, and when he is with the he is dressed similarly, connoting his dual persona
      - SETTINGS AND ICONOGRAPHY
        
        MV is filmed in real locations to create realism - e.g. urban street scenes, the garden and domestic situations
        
        establishes a sense that this is actuality
        
        the desaturated, earthy colour palette reinforces the sense of real life happening
        
        this is juxtaposed with some of the performance scenes which are more stylised et still incorporate narrative iconography - e.g. Brennan performing in the red light with the bank notes drying behind him
      - EXPRESSIONS AND GESTURES
        
        the focus of the track is introspective, and this is signified through the code of expression of him as the artist
        
        his expression at the start of the MV is one of barely controlled anger at his situation, highlighting themes of toxic masculinity
        
        these expressions are juxtaposed with happier expressions as he teaches his brother to swim
        
        expressions on the faces of the gan members and their aggressive gestures reinforce their stereotypical representations
        
        the emotional expressions of Grennan connote this sense of frustration with the situation in which he is trapped
    - - close-up shots used frequently to enable Grennan and the brother to engage with the audience and to convey the raw emotion of the narrative
        
        they also convey meaning rapidly, e.g. the close up of the bag of money and picture of a man
      - establishing shot of the urban, working-class surroundings anchor the narrative in a realistic setting, suggesting the representation of real life and depict scenarios from Grennan's personal experiences
        
        they place him at the centre of his community
        
        e.g. the iconic social housing block whir the artist sitting on an abandoned sofa
      - the editing cuts between the powerful performance of the artist and the parallel narrative of his relationship with his brother and his inner conflict, all conveyed through visual signifiers
        
        e.g the sequence which cuts between the two matching television and the brick coming through the window
        
        there is no dialogue, but the editing effectively demonstrates one world infringing on the other
      - montage editing sequences convey the difference between the 2 worlds when the young boy finds the money, confronts Grennan and throws the money in the paddling pool
        
        the cuts become quicker and more frantic, matching the increase space of the music, signifying desperation and then slow to convey emotion
    - - the narrative is circular, developing from the initial enigmatic shot of Grennan's pent up rage and retuning to this shot never the end, having 'shown' the audience the reason for his anger
        
        the narrative arc, although brief, features disruptions and a resolution that reflect Grennan's dominant message of learning form mistakes
        
        the MV is constructed as a short film, featuring a title and credits
      - the narrative also contains moments of humour, particularly when he is teaching his brother to swum, connoting the bond between them, and reinforcing alternative character traits and behaviour of the older man serving to 'be better'
      - the performance and narrative scenes are universal and relatable to the target audience, regardless of where they live or their situations
        
        intertextual references to the conventions of coming-of-age films also convey meaning to the audience
        
        the narrative shows his viewpoint that you are a product of where you live and what happens to you in your formative years - 'I got voices in my head and there's a deafening silence', but that this can be changed with a little bit of love'
      - the different narrative strands are dominated by the performance of the artist who acts as the storyteller, a typical convention of this style of music videos
        
        the repetitive lyrics of the chorus reinforce the artist's situation - 'I've been holding onto pieces, swimming in the deep end', and the extended metaphor of learning to swim and survive is an important element of the narrative
        
        the final shots of the 2 jumping into open water, not a paddling pool, signify their confidence and freedom into their new life
      - the images are highly illustrative, often featuring a literal interpretation of the lyrics
        
        this adds to the sense that a vivid story is being told with a clear message