Please enable JavaScript.

Coggle requires JavaScript to display documents.

SMMC-G6-[ENT‐5]Pitching, Testing, and Prototyping, SMMC_G6 - Coggle Diagram

- - - - Two Sentence Pitch
        
        Target audience and need
        
        Product category and benefit
        
        Competitive differentiation
      - Description by analogy
        
        EX:Jaws in Space (Aliens)
- - - - You should survey at least 100 random people to get useful data
    - - Convenience Samples
      - Purchase Samples
      - Professional Panels & Ads
  - - - Surveys should always be conducted after customer interviews
    - - Analyzing business assumptions
- - - - Beta
      - Pre-production
      - Alpha
    - - Test rigs
      - Mock-ups
  - - - Own the IP
- - - - A model created for user evaluation and then discarded once requirements are "frozen"
        
        Throw away
      - Building well-understood portions of the system first, allowing the prototype to eventually become the final product
        
        Evolutionary
    - - Low-fidelity
        
        Hand-drawn sketches that are fast and useful for early iterations
      - High-fidelity
        
        Complete visual designs that are easy for users to understand and developers to code, though they are more expensive
      - Medium-fidelity
        
        A balance between speed and realism
    - - Static
        
        A series of screens, sufficient for simple products or clarifying visual design
      - Interactive
        
        Clickable models that simulate how the final product will work, which is crucial if user experience is a key differentiator
  - - - Paper and pen
    - - Photoshop, Visio, PowerPoint, or Word SmartArt
    - - Balsamiq or Axure
    - - Visual Studio or Eclipse