Please enable JavaScript.
Coggle requires JavaScript to display documents.
Market Research - Coggle Diagram
Market Research
Primary Market Research
This is market research that is done by the business which represents new information
Examples
Focus Groups
Surveys
Observations
Cons
More expensive
More time consuming
Pros
Able to get much more specific data
Can be tailored to a businesses personal needs
Secondary Market Research
This is market research that is being collected by the business, it already exists and done by a separate party - the business is just collecting it for its own purposes.
Examples
Government Reports
News articles
Censuses
Cons
Much more superfical
Not specifically tailored to the business
Pros
Usually cheaper
Usually quicker to conduct