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Kedai jamu Bukti Mentjos - Coggle Diagram

- - - - era majapahit
        
        jawa kuno
      - UNESCO
      - leluhur
      - authentic
      - antik
    - - seluruh warga indo
        
        tradisi keluarga
        
        kebiasaan dr kecil
      - foreigner
        
        new experience
        
        tradition appreciation
  - - - gendong
      - seduh
      - celup/bubuk
    - - mocktail
      - brewed
      - rasa
        
        less pahit
        
        manis
        
        mild
        
        soda fresh
      - experience
        
        modernized
        
        gaul
        
        curated/artisanal
  - - - klaim
        
        OHT
        
        Fitofarmaka
      - imunity sickness
    - - kebugaran
      - menjaga kesehatan imun
      - anti imflamatory
      - stress relief
      - gut friendly
  - - - herbs
        
        rimpang
        
        kunyit
        
        jahe
        
        cengkeh
        
        temulawak
        
        kencur
        
        daun
        
        bunga
        
        dried fruits
        
        kulit batang
        
        sifat
        
        fresh
        
        aromatic
        
        low impact
        
        hand made/produced
        
        earthy
        
        natural
        
        organic
        
        eco friendly
        
        ethical
        
        vegan
        
        dukung ekosistem
        
        local powerhouse
        
        visual
        
        warna
        
        oranye
        
        coklat
        
        hijau
        
        merah
        
        hitam
        
        kuning
        
        shape
        
        lekuk
        
        lancip
        
        organic
        
        rustic
    - - pusat tradisi
        
        solo
        
        semarang
        
        wonogiri
      - etimologi
        
        jawa kuno: Djampi
        
        Ngramu
        
        Peracik jamu: Acaraki
      - pulau jawa
        
        jogja
        
        jateng
        
        era majapahit
      - budaya
        
        identitas
        
        jamu gendong
        
        warung
- - - - all age
        
        orang tua (55-80 tahun)
        
        dewasa akhir (40-55)
        
        dewasa awal (20-30)
        
        gen z (18-25 tahun)
        
        karena trendy jamu modernized
        
        kebiasaan dr kecil
        
        mantain wellness
        
        anak kecil
        
        karena orang tua
      - ses C-B
      - wellness
    - - legendary culinary spot
      - authentic
      - banyak varian (utk semua penyakit)
      - trusted by many loyal cust
      - owner meracik/melanggani cust langsung
      - produk banyak jenis
        
        bubuk instan
        
        obat pil
        
        racik
        
        botol
        
        serbuk/serbak
    - - authenticity
      - people's health
      - resep warisan
      - heritage
      - relationship
        
        family owned
        
        community driven
      - trust
  - - - nostalgic
      - authentic
        
        heirloom
      - rustic
      - retro
        
        mid century
    - - dekorasi
        
        kuno
        
        rustic
        
        artistic decorations (statue, etc)
      - material
        
        kayu
        
        bata
        
        tanaman
      - rasa
        
        nyaman
        
        adem
        
        comunity
        
        kekeluargaan
        
        tetangga
        
        rakyat sekitar
        
        pelanggan loyal
  - - - homely/hostile
      - friendly
      - humble
      - welcoming
    - - heritage
      - descended/ heredity
      - cultured
    - - honest
      - genuine
      - expert
      - caring
    - - vintage
      - retro
    - - the everyman
        
        contoh brand
        
        IKEA
        
        target
        
        GAP
        
        KFC
        
        personality
        
        Relatable
        
        friendly
        
        approachable
        
        humble/ down-to-earth
        
        authentic
  - - - sosmed
        
        instagram
        
        facebook
      - website
    - - poster
      - signage
      - menu
      - banner
- - - - lekuk
      - bulat
      - lancip
    - - oranye
      - coklat
      - kuning
  - - - hijau
      - biru
      - merah
      - coklat
    - - jamu gendong
      - jenis
        
        pictorial
        
        letterform
    - - nature driven
      - vibrant
      - informative
      - heritage/vintage
      - old fashioned
      - family historic
- - - - salemba
        
        dekat stasiun
        
        dekat pasar
        
        dekat mushola
        
        dekat kampung/gang
        
        dekat jalan raya
        
        dekat univ
      - urban area
        
        sifat masyarakat
        
        suka jajan
        
        fast
        
        workaholic
        
        independent
        
        ceplas ceplos
        
        community driven
        
        characteristic
        
        cityscape
        
        polpulated
        
        metropolitan
        
        activity
        
        hectic
        
        vibrant
        
        experimental
        
        divrerse cultura
        
        dynamic
        
        lively