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Unit 2: Case Study - Coggle Diagram

- - - - First scan it quickly to get an overview
      - Then in detail, including exhibits or attachments
      - Dig into the facts
      - Take note of data provided
    - - Tentative list
      - Big issues
      - Take note of cause and effect
    - - By making notes
      - Performing preliminary calculations
      - Overarching type of issue
        
        Problem
        
        Decision
        
        Evaluation
    - - Accounting
        
        Measurement, recognition, financial position
      - Auditing
        
        Risks, controls, processes of the company
      - Finance
        
        Decision-making, analysis
      - Ethics
        
        Environmental, social, economic
      - Technology
        
        Growth, keeping up, opportunities, efficiency
    - - Company's financial health (Balance sheet)
      - Growth rates, profit margins
      - Financial performance (Income statement)
    - - Support by numbers or analysis
      - Beware of conflicting recommendations
    - - Prioritize with reasons
      - qualify recommendations (conditions)
      - May recommend more than one course of action
      - Identify potential weaknesses
      - Consider the context and consequences of each recommendation
    - - Why should we do it?
      - How would of affect company performance?
      - Why does it make sense?
      - Are there any possible unintended consequences of the recommendation?
      - Always make sure to answer " why?"
    - - If not, address them or give reasons
      - Have you addressed all the problems identified earlier?
      - Diagnosis + corrective action
    - - Possible negative consequences
      - Increase risks
      - Insufficient resurces
  - - - Chart the incidents which occurred throughout a company's history
      - Easy way to investigate how a company's past strategy and structure affect it in the present
      - Some events have to be traced from key start-up events, such as:
        
        a new-product market decision
        
        Initial product offering
    - - Internal
        
        Strengths
        
        Weaknesses
      - External
        
        Opportinities
        
        Threats
    - - Threats of new entrants
        
        Cost of entry
        
        Regulatory factors
      - Supplier bargaining power
        
        good prices from suppliers (bulk)
      - Internal competition
      - Threats of substitutes
      - Customer bargaining power
    - - Process of identifying a company's financial statements for decision-making purposes
      - Used to understand the overall health of an organization as well as to evaluate the financial performance and business value
    - - First step: Identify the company's mission statement and goals
      - Analise the relationship between the company's different businesses
    - - This looks at
        
        Company's control objectives
        
        Company's internal controls
        
        Test Controls
      - Consider if the strategy should change
- - - - Summary of the case
      - Statement of main problem identified
      - Context of company
        
        SWOT
        
        Porter
        
        Ratio Analysis
    - - Action Plan:
        
        What needs to be done now and later
        
        Potential risks and responses
        
        Possible alternative solutions
      - Discussion
        
        What caused the issue in the first place?
        
        How did you arrive at the recommendation?
        
        Reasons, calculations, evidence
      - Recommendation
        
        1 Sentence
        
        Brief reasons for recommendation
    - - Short summary of report
      - Key takeaway from report
  - - - Start with a point at agreement
      - Short sentences, as it is easier to understand
    - - Report must stand on its own as it is not possible for recipient to ask questions.
    - - Avoid shortened words
        
        Shouldn't vs Should not
      - Avoid Cliche's
        
        in a nutshell vs in summary
      - Avoid emotional writing
        
        Horrendous, fantastic
    - - I recommend that vs It is recommended that