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The question:Context Question: How can we keep young children entertained…
The question:Context Question: How can we keep young children entertained in a restaurant?
PROBLEM:
> Stress, e.g focussing on school, friends. This is considered emotionally exhausting
needs to be priority aim: to relieve stress
>Reoccurring, most common problem and most consistent
needs to be interesting enough that kids will play with it over and over again.
>must gain attention of all targets.
Age 3-15 it most advisable
>children under 4 are the most likely to lose attention.
should be main target audience
they can be loud and erratic
Something highly entertai
requires something to kep them calm
A significant problem due to the troubling times of this generation that suffers from the strain of short form content . this creates disruptions and the inability to focus. and example would be the restaurant enviroment.
Post COVID creates problems
smol attention spans
context:
RESTAURANT STRUCTURE
encloused space.(the area that they are eating)
design: kids tend to be interested in visually appealing interiors
Wait time: kids could lose interest after waiting for their meal
KIDS:
age: 3-15 are the main demographic for this problem
ACCOUNT: kids could have ADHD, AUTISM, which reduces attention time. so the product must tackle that
the older the more they want quality content (sometimes)
Cost
Accounting cost to alter ore add large scale products like a playplace or a small kiddie area is a big investment however will possibly pay off
Idea. should be something unique for customers to experience, up the target audience to young adults.
Success criteria
keep kids entertained
for families who cant cobtroll their child
Cannot be boring
content must be appealing to a wide audience
Must be innovative. tap into the children market to see what the customers want
Solution
Examples
Television: some restaurants places TV with children programs
Coloring Books: Target Audience for 10 or less
Playplace: a small part of the restaurant reserved for children. however is expensive and needs space
Displays: some restaurants display artwork or wallpaper for customers like children to look at.
fidget toys
Fidget toys are designed to be addictive and cure boredom. they are simple and repetitive. this gives them a long usage.
toys are a selling point. more specifically to adults