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Finance In The Global Context - Coggle Diagram
Finance In The Global Context
Globalisation (Reading 20)
Interconnected global markets
Trade systems (WTO)
Macro-environment factors
Opportunities and risks
Increased interdependence
International Market Entry (Reading 21)
Indirect exporting
Direct exporting
Joint ventures
Strategic alliances
Licensing and franchising
Direct investment
Risk and control considerations
Global Branding and Financial Value (Reading 22)
Brand equity as an intangible asset
Premium pricing
Competitive advantage
Brand reputation
Brand identity
Brand communities
Long-term financial performance
Innovation (Reading 23)
Innovation sustains competitiveness
Selective globalisation
Standardisation and adaptation
Local relevance
Product and marketing development
Corporate Social Responsibility (Reading 25)
Triple bottom line
Stakeholder responsibility
Supply chain ethics
Corporate reputation
Sustainability
Ethical standards
Sustainable Development Goals
Key Financial Implications
Growth opportunities
Cost advantages
Risk exposure
Reputation management
Long-term value creation
Global strategy balance