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(P0 – H1: Lead quality has declined, P0 – H2: Ineffective lead…
P0 – H1: Lead quality has declined
Sub-Hypothesis: Marketing campaigns are generating low-intent or poorly qualified leads
P0 – H2: Ineffective lead qualification process
Sub-Hypothesis: Sales team is moving unqualified prospects into later pipeline stages
P1 – H3: Sales follow-ups are delayed or inconsistent
Sub-Hypothesis: Prospects lose interest due to slow response time
P1 – H4: Incorrect customer targeting by marketing
Sub-Hypothesis: Leads do not match the ideal customer profile
P2 – H5: Sales team lacks sufficient product knowledge
Sub-Hypothesis: Representatives cannot effectively communicate the SaaS product value
P2 – H6: Pricing strategy does not match customer expectations
Sub-Hypothesis: Prospects perceive the solution as overpriced
P3 – H7: Product features do not fully meet customer requirements
Sub-Hypothesis: Potential customers need functionalities not offered by the product
P3 – H8: Product demonstrations are ineffective
Sub-Hypothesis: Prospects do not clearly understand the product benefits during demos
P4 – H9: Increased competition in the SaaS market
Sub-Hypothesis: Competitors offer similar solutions with better pricing or features
P4 – H10: High turnover in the sales team
Sub-Hypothesis: New sales representatives lack experience with customers and product