Please enable JavaScript.
Coggle requires JavaScript to display documents.
Jet2 Holidays Advertising - Coggle Diagram
Jet2 Holidays Advertising
Introduction
Jet2Holidays (A Subsidiary of Jet2.com) is a package holiday company based in the UK.
Jet2 Holidays' advertising is affective as it follows a consistent branding style.
Almost all adverts that Jet2 Holidays produce feature the 'viral' Jess Glyne song "Hold my Hand"
The song, which was introduced in 2015, is a key staple of the company.
The song, alongside the iconic tagline "Nothing Beats a Jet2Holiday" makes the advertisements stick, and makes the advert memorable.
They normally start campaigning in January with massive discounts.
Social
They put out daily videos on Tik Tok
Users on tiktok, advertise the company by using the song
On Youtube, Rylan Clark appears in a few of their videos as the "Unoffical Head of Holidays"
TV
The adverts (Which follow a simple structure and are consistent) are always on rotation on some UK television channels
They follow a group of people on their holiday from the POV of a group of people on holiday from the start (Getting on the plane) to finish (Arriving back home)
This suggests that Jet2 Holidays sorts everything from start to finish.
In most Adverts, the people that are showcasing are the only people in the frame, suggesting that the customers are their top priority.
They have adverts for all targets audiences, ready to play at any given moment, for example: A family of 4 (2 Adults, 2 Children) to play during breakfast or primetime. Or a couple to play during the mid afternoon or latenight.
They all feature the catchy Jet2 song, and they all feture the same storyline.
The advert has even been added to cinemas.
Radio
Still using the "Nothing Beats a Jet2 Holiday" tagline and song.
On national radio stations such as "Magic" and "Hits Radio" they just say "From your local airport" but on local radio stations for example "Heart North East" they actually say the name of your local airport, for example: 50% off flights from Newcastle International Airport.
The jingle makes you want to book the holiday.
Showcases some of the destinations.