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Helping First-Year Students Build a Personal Brand Online :silhouette: -…
Helping First-Year Students Build a Personal Brand Online :silhouette:
The Problem
Lack of confidence
Imposter Syndrome
Fear of Judgment
Not enough experiance
Confusion and profesionalism
Overwhelm
Target Audience (First-year Digital Marketing Students)
Age: 18-20
New to college
Limited work experiance
Heavy social media use
Career incertainty
Transition from Secondary school to the profesional world
3.Current Platforms
LinkedIn
Instagram
TikTok
Personal Websites
CV vs Digital Profile
4.Barriers to Personal Branding
Emotional:
ear of looking “cringe”
Comparison to others
Fear of rejection
Perfectionism
Practical:
Don’t know what to post
No templates
Don’t understand algorithms
Time management