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Topic Area 4 - Coggle Diagram
Topic Area 4
The Marketing Mix
Product
Aesthestics
Costs
Function
Price
Place
Digital
Traditional
Promotion
Point of Sales (discounts)
Adverstising
Product Lifecycle
Development
No sales
Research is being conducted
Product being tested
Introduction
Sales increasing steadily
Product is becoming more well known
Growth
Sales increae quickly
Repeat purchases
New customers
Start making profit
Types of Selling
Public Relations
Sales Promotion Techniques
Extention Stratergies
Factors to Consider for Pricing
Pricing Stratergies
Advertising